17.000 blog readers respondieron encuesta

Para los interesados en la encuesta realizada por Blogads, entre lectores norteamericanos de Weblogs, adjunto algunos de los principales resultados.

Como muestra, un dato interesante, levantado por Emarketer:

"A Blogads survey claims that blog readers are more mature and affluent than expected and more prone to click on ads and buy online".

This survey shows that blog readers are older and more affluent than most optimistic guestimates: 61% of blog readers responding to the survey are over 30, and 75% make more than $45,000 a year.

Moreover, blog readers are more cyber-active than I'd hoped: 54% of their news consumption is online. 21% are themselves bloggers and 46% describe themselves as opinion makers. And, in the last six months:

* 50% have spent more than $50 online on books.
* 47% have spent more than $500 online for plane tickets.
* 50% have contributed more than $50 to a cause or candidate, and 5% have contributed more than $1000. (Only 25% of NYTimes.com readers have contributed anything online in the last year.)

Blog readers are media-mavens: 21% subscribe to the New Yorker magazine, 15% to the Economist, 15% to Newsweek and 14% to the Atlantic Monthly.

They are also far more male -- 79%! -- than I expected, versus 56% of NYTimes.com's readers.

M?s informaci?n con los resultados, la metodolog?a y muestra de la encuesta en esta direcci?n.